Vision

All sporting organizations have a systematic, integrated, continuous approach to the development of coaches that is guided by theory and best practice, and led by qualified coach developers.

The profession of coaching is elevated to a status where coach developers and coaches are fully prepared for the sporting environment in which they work.

The launch of the United States Center for Coaching Excellence in December 2016 was the culmination of over 20 years of hard work and the dedication of many individuals passionate about building and supporting quality sport experiences through quality sport leadership. 

In the mid 1990’s the U.S. Coaching Coalition was formed by sport organization leaders to discuss coaching and coach education in the United States.  Over the years this informal group distilled down to the coaching education leaders from within the United States Olympic Committee, National Collegiate Athletic Association, National Federation of State High School Associations, SHAPE America (previously AAHPERD) and the National Strength and Conditioning Association, who met annually to discuss key issues in the field. One of the core efforts of the U.S. Coaching Coalition was to host the National Coaching Conference (NCC). 

Academics and individuals from a wide range of sport national governing bodies (NGBs), not for profit and for profit sport organizations also came together in the mid 1990’s under the guidance of the National Association for Sport and Physical Education (NASPE; a part of SHAPE America) to create the National Standards for Athletic Coaches in 1995.  The revised second edition, the National Standards for Sport Coaches: Quality Coaches, Quality Sports  was published by NASPE in 2006.  The standards represent 40 core domains identified as being essential areas of knowledge and training for sport coaches and the publication was supported by over 100 organizations.